“The importance of SEO for Blog Writing” – Enhance Your Customer’s Experiences
Blogs are unique forms of content in the way that they can be completely and perfectly customizable to you and your brand. Not one blog has to be the same, as it can depend on why you’re writing the blog, for whom you’re writing the blog, and what your blog is all about.
But before customers are able to experience and connect with your brand, they must first be able to find your brand. Many experts recommended using what is called SEO, or Search Engine Optimization. SEO consists of many things, some including the use of long tail keywords, increasing your platform’s speed and attractiveness, and increasing your overall popularity and non-paid traffic. By using SEO to enhance your customers’ experiences, you can ensure that your blog will effectively attract the correct publics and ensure that they stay by prioritizing their overall satisfaction.
Long-Tail Keywords
As mentioned above, there are many different ways to do this. One of the easiest tactics you can use is to implement long-tail keywords in your writing. Around 70% of internet traffic is long-tail. For example, if you search, “best treats for dogs”, over 1,250,000,000 results show in Google. If you get more specific and search “best treats for dogs with seasonal allergies”, 12,400,000 results show in Google. Now, these are still huge numbers we are talking about, but it is clear how just a little bit more specificity can be the difference in someone finding and trusting your advice over someone else’s. Long-tail keywords are SEO that can enhance your customers’ experiences by helping them save time and find exactly what they are looking for. They also open the door for customers to trust your brand, leading them to come back and visit your site again.
Website Speed
Another SEO that is worth checking out is finding ways to increase your blog’s website speed and attractiveness. How many times have you got frustrated waiting for something to load and opted to just close out of it and try somewhere else? To avoid this happening to your site, search engines like Google need to be able to crawl and index your website so it can make it available to users. Website semrush.com recommends using their site audit tool, but there are many add-ons out there that can help you optimize your website’s speed and function. By using a tool like this, you can use SEO to enhance your customers’ experiences and increase the likelihood that they stick around for more information.
Popularity
When combining SEO methods such as these listed and more, you are setting yourself up to be easily found on the internet and popular amongst your competition and publics. Everyone is looking for a way to gain a little “clout” today, and though there are many ways to do it, you must be able to curate that clout into something long lasting and impactful for your brand. 15 minutes of fame won’t get you anywhere if you’re looking to be a reliable and trusted brand 15 years down the road. By implementing SEOs, you can enhance your customer’s experiences and ensure that your content will be enjoyed far into the future.
If you want more in depth tactics or you’re ready to begin implementing these tips into your blogs today, check out Google’s SEO starter guide.